Affordable Rent

If you are a low to middle-income household who currently rents and want to build up savings to buy a home, Affordable Rent (AR) could be for you. On average you can save 50% on your monthly housing costs when compared to private rent.

You will have a right to purchase a property at any time, or alternatively, you could adopt a guaranteed lifetime tenancy so long as the criteria is met, it’s up to you!

Our rents are based on national and local policy, and will always be a minimum of 20% less than the private market.

Check out our current and upcoming property listings as we are bringing more homes forward all the time.

The pre-qualification process is very simple, so register now and let’s get started!

Our Affordable Rent homes are designed to help home buyers who can’t yet afford to buy a home, but want the chance to save for a deposit to purchase a home within the future.

Our rental options offer budding buyers the opportunity to rent brand new or refurbished homes at less than the market rate. The rent is subsidised, and a minimum of 20% lower than what you would expect to pay for a similar home in a similar area if you were renting on the private market. As well as being more affordable, you have the assurance that your home is owned, managed and let by Keep Homes.

The Affordable Rent homes we offer are usually let on an Assured Shorthold Tenancy basis with a six month contract period. We do also offer longer length tenancies – for example, up to five years – Get in touch and let us know what you need.

London Living Rent

Available to eligible renters within the capital, London Living Rent homes are for middle-income households who currently rent and are aiming to build up savings to eventually buy a home through Shared Ownership or outright purchase.

The homes are offered on tenancies of a minimum of three years with below-market value rent, however this can be extended to a maximum of 10 years. Landlords are expected to encourage their tenants into home ownership within a decade, with tenants being given support to save and have the option to buy their home on a Shared Ownership basis during the period of their tenancy. They will also be given extra priority for other Shared Ownership homes across London.

The amount of rent you pay will vary according to where you live in the capital. The Mayor publishes benchmark London Living Rent levels for every neighbourhood on a yearly basis, and these are based on a third of average local household incomes and adjusted for the number of bedrooms in each home. To ensure family-sized London Living Rent homes are affordable, the rent for a three bedroom home will be set at no more than 10% above the two bedroom rent.

To be eligible for London Living Rent, you must meet certain criteria:

• You must live or work in London. Please note that priority will generally be given to those who live or work in the borough where the property is located.
• You must be renting in London.
• Your household income must not exceed £60,000.
• You must not already own another home.
• You must be unable to currently buy a home – including through Shared Ownership – in your local area.

London Affordable Rent

Available to eligible renters within the capital, London Affordable Rent homes are for low to middle-income households who currently rent. Tenants can aim to build up savings to eventually buy a home through Shared Ownership or outright purchase.

The homes are offered on tenancies of a minimum of three years with below-market value rent, however this can be extended in perpetuity.

The amount of rent you pay is set by The GLA. The Mayor publishes benchmark London Affordable Rent levels on a yearly basis.

To be eligible for London Affordable Rent, you must meet certain criteria:

• You must live or work in London. Please note that priority will generally be given to those who live or work in the borough where the property is located.
• You must be renting in London.
• Your household income must not exceed £60,000.
• You must not already own another home.
• You must be unable to currently buy a home – including through Shared Ownership – in your local area.